The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'

By: Meghan Young - Published: Oct 21, 2011 • References: tribalddbindia & ibelieveinadv
The Volkswagen Jetta is such a sweet ride that it even has Santa Claus considering ditching his famous sled and reindeers for it. Hell, even a Sumo wrestler is willing to lose weight for it, compromising his own livelihood in the process. Of course, these images simply illustrate one thing: "You'll do anything to drive it," or so the Volkswagen Jetta ad would have you believe.

Conceived and executed by India-based ad agency DDB India/Mudra group, the Volkswagen Jetta ad campaign is simple, yet clever, not to mention rather timely. Although many people have Halloween on the brain, the image of Santa Claus will certainly bring Christmas to mind and possibly the idea of treating oneself to a special Christmas gift. Stats for Sled-Ditching Santas Trending: Older & Chilly
Research: 3,295 clicks in 240 w
Interest: 1.9 minutes
Concept: Volkswagen Jetta
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: recession-proof roadsters, obese banknote leaders, and kama sutra-spoofing ads.