The Volkswagen Space Cross Campaign Relies on People's Imaginations

By: Meghan Young - Published: Dec 26, 2011 • References: & ibelieveinadv
If there was ever a time for an appeal to people's imaginations, it would be during the holiday season, and that is exactly what the Volkswagen Space Cross campaign does. But instead of relying on typical Christmas scenarios, this ad campaign focuses more on the idea of legends, thus providing a refreshing break from all of the holiday campaigns popping up from every corner of the world.

Conceived and executed by Sao Paolo-based ad agency AlmapBBDO, the Volkswagen Space Cross campaign appeals its audience to think of "any adventure you imagine will fit." They provide a couple of creative concepts such as "Space Cross in the Legend of the Headless Mule." Fun and exciting, the Volkswagen Space Cross campaign is sure to rev people up. Stats for Adventure-Driven Auto Ads Trending: Older & Chilly
Research: 864 clicks in 230 w
Interest: 2.7 minutes
Concept: Volkswagen Space Cross Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
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