The Volkswagen Voyage Campaign Promotes Its Parking Sensor

By: Meghan Young - Published: Oct 2, 2012 • References: & ibelieveinadv
While some people might joke about having eyes at the back of their head, others such as those starring in the Volkswagen Voyage campaign probably wish that they really did, despite how freakish that would make them. If it meant avoiding imminent danger such as setting one's afro on fire of attracting a ferocious brown bear, being a freak would be worth it. As it stands, the Volkswagen Voyage campaign offers an easier solution, at least when it comes to driving.

Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brazil, the Volkswagen Voyage campaign promotes the vehicle's parking sensor capabilities. Complete with a "beep, beep-beep, beep-beep-beep-beeeeeeeeeeeeep," the print ad shows just how effective the parking sensor is. Hair will stay intact, bear attacks will be avoided and car bumpers will remain unscathed. Stats for Imminent Danger Ads Trending: Older & Mild
Research: 1,123 clicks in 190 w
Interest: 1.3 minutes
Concept: Volkswagen Voyage Campaign
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: human shearing ads, imaginative baby ads, and compressed object ads.