The Volkswagen Phaeton Campaign Advocates Arriving in Better Shape

By: Meghan Young - Published: Dec 10, 2011 • References: & ibelieveinadv
The Volkswagen Phaeton campaign hits the nail on the head. People often get wrapped up in the look and power of a car when really attention should be paid to its safety and durability. Although this print ad does not explicity state this, it does concentrate on the idea of arriving "in better shape," as per its tag line.

Conceived and executed by Hamburg-based ad agency Grabarz & Partner, the Volkswagen Phaeton campaign centers around three different paintings that are easily comparable to the work of Picasso. Of course, it appears much more put together upon arrival, which ties into the idea that drivers and passengers not only arrive safely, but even better-looking than before. Stats for Fractured Art Auto Ads Trending: Older & Chilly
Research: 1,266 clicks in 233 w
Interest: 1.7 minutes
Concept: Volkswagen Phaeton Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
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