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The Great Volkswagen Art Heist Places Framed Photos up for Grabs

By: Regan Canie - Published: • References: vw & mediabistro
No matter which brand of automobile you drive, you will not be impervious to the Great Volkswagen Art Heist, a new creative campaign from the German vehicle geniuses.

Agency Red Urban produced the idea to take tons of photos of long exposure Jetta tail lights and hang them in random locations around Canada as mini art galleries. The framed photos hang in sets of three and are the coolest in car stills; each one is a different design and is hand numbered for authenticity. The twist is that passersby are actually encouraged to swipe the artwork and then share the scene that features your newly acquired prints via Facebook.

Calling all car lovers and kleptomaniacs, the Great Volkswagen Art Heist is a social experiment that promotes the release of the 2012 Jetta GLI. Stats for Complimentary Car Captures Trending: Older & Chilly
Traction: 405 clicks in 149 w
Interest: > 3 minutes
Concept: Volkswagen Art Heist
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
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