Volkswagen has launched a clever social media 'pin it to win it' game on Facebook called Volkswagen Street Quest, which has fans using Google Street View to find and pin Volkswagen vehicles on the roads of South Africa.
Created by Ogilvy Capetown, the Volkswagen Street Quest game essentially gamifies Google Street View, making it fun and interactive while at the same time helping to promote Volkswagen's lineup of cars. The campaign will run for a month, and each week there will be a Quest winner (the person who pins the most Volkswagen cars), who will go on to compete against the other winners at the Grand Final in Capetown. Here, the winners will be pitted against each other to pin as many Volkswagen cars as possible, but this time in real life. The grand prize will be a package of tech goodies, including an Apple iPad, iPhone, Macbook Air and a Samsung 46-inch TV.
Stats for Car-Pinning Advergames
Trending: Older & Average
Research: 883 clicks in 194 w
Interest: > 3 minutes
Concept: Volkswagen Street Quest
Related: 100 examples / 77 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: pint-sized power cars, tight parking spot ads, and cheer-powered cars.
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