Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock.
Some of these ad campaigns really push the limits of what could be considered an effective visual. They include print ads, TV spots, online virals and guerrilla marketing campaigns. Many are disturbing, and most are controversial.
Regardless of one's own interpretation, these ads do what they're meant to do: they evoke emotion in order to create buzz. They get people talking. The ads circulate and the brand name is mentioned repeatedly and awareness is brought to the company. Whether you agree with the term or not, these advertising campaigns rest on the saying that "all publicity is good publicity."
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From sex and everything else that shocks, look at these trends...
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
