Toyota thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a Prius!
This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, â€œWell, at least he drives a Prius.â€
'Killer' shows a man dragging a dead body into the lake. 'Lover' shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And 'Prostitute' shows a man in a Prius chatting up a street hooker.
These ads aren't actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth.
The ads were photographed by Luke Stettner.
I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention.
I wouldn't forgive a man killing me or doing my wife unless he has a Lamborghini. That's how I roll.
Stats for Toyota Prius Campaign
Trending: Older & Buzzing
Research: 103,754 clicks in 429 w
Interest: 4 minutes
Concept: Toyota Prius Campaign
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: aromatic herbal inhalers, floating swimming pools, and discounted drink apps.
Toyota Prius Campaign
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