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Toyota Prius Campaign

Prostitute, Lover, Killer

 
 
Ayman Helweh
Ayman Helweh
2,236 Trends
9.9 MM Views
2,643 Comments

Toyota thinks that sometimes you gotta overlook and forgive a man’s wrongdoing, as long as he is driving a Prius!

This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, “Well, at least he drives a Prius.”

‘Killer’ shows a man dragging a dead body into the lake. ‘Lover’ shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And ‘Prostitute’ shows a man in a Prius chatting up a street hooker.

These ads aren’t actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth.

The ads were photographed by Luke Stettner.

I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention.

I wouldn’t forgive a man killing me or doing my wife unless he has a Lamborghini. That’s how I roll.


 Score:
10
Peaked and Viral
62,165 Clicks in
101 w 2 d 6 hr 30 min
Pub: Mar 2, 08

REFERENCES
arabaquarius.blogspot

TAGS
autos bizarre lifestyle marketing pop culture unique

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