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Toyota thinks that sometimes you gotta overlook and forgive a man’s wrongdoing, as long as he is driving a Prius! This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, “Well, at least he drives a Prius.” ‘Killer’ shows a man dragging a dead body into the lake. ‘Lover’ shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And ‘Prostitute’ shows a man in a Prius chatting up a street hooker. These ads aren’t actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth. The ads were photographed by Luke Stettner. I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention. I wouldn’t forgive a man killing me or doing my wife unless he has a Lamborghini. That’s how I roll. References: arabaquarius.blogspotFiled In: |






