Statutory Rape Awareness Ad

By: Going Like Sixty - Published: Feb 5, 2008 • References: copyranter.blogspot
Statutory rape in Milwaukee is on the rise, so much so, that the Family Violence Partnership hired Serve, an ad agency to create this shockvertisement.

The point the advertisement is trying to get across is that just because a girl has a body physically capable of sex, doesn't mean her mind has developed to a stage where she's ready for intercourse. There is nothing subtle about this campaign, and it is creating a huge amount of buzz. Stats for Youth Shockvertising Trending: Older & Buzzing
Research: 97,881 clicks in 429 w
Interest: 4 minutes
Concept: Youth Shockvertising
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: social payment apps, windproof beach umbrella bases, and affordable premium smartphones.