Saatchi & Saatchi, New Zealand has created a controversial campaign to promote the TVNZ premiere of the cult thriller, American Psycho. One of the ads show a close up on American President George W. Bush with a big and clear “American Psycho” printed under it. Another ad shows the American flag creatively created by using a dark blue tie with white dots representing the stars and red blood smeared on a white shirt representing the stripes. Art director of the ads was by Tim Howman with Mike O’Sullivan as an executive creative director.
The original Psycho movie by Alfred Hitchcock continues to be an inspiration in our culture. Recently Marion Cotillard posed for Vanity Fair (see picture below) in a recreation of the infamous Hitchcock movie:
Controversial TV Campaign
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