There's nothing wrong with holiday wrapping paper that shows horny angels kissing and fondling one another. Unless you're Virgin Mobile Canada, and you're handing it out to children at movie theaters. All you get then is angry parents muttering things like, â€œSomebody had to have their head screwed on wrong to put out a promo like that at a family theatre.â€
Implications - Some companies like to take a controversial approach in order to really grab people's attention. While it may not be effective with the older crowd, it certainly sits well with the younger generation who are looking for something more alternative and dangerous. Companies targeting youth will continue to adapt shock advertising as a way to attract young rebels.
Stats for Shock Advertising? That's not a surprise for Virgin Mobile.
Trending: Older & Buzzing
Research: 12,547 clicks in 539 w
Interest: 4 minutes
Concept: Shock Advertising? That's Not A Surprise For Virgin Mobile.
Related: 40 examples / 31 photos
Segment: Neutral, 12-35
Comparison Set: 15 similar articles, including: cognac-containing swiss timepieces, sweatproof wireless earbuds, and thunderous electric guitars.
Shock Advertising? That's not a surprise for Virgin Mobile.
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