Shock Advertising? That's not a surprise for Virgin Mobile.
SHOCK ADVERTISING? THAT'S NOT A SURPRISE FOR VIRGIN MOBILE.
Implications - Some companies like to take a controversial approach in order to really grab people's attention. While it may not be effective with the older crowd, it certainly sits well with the younger generation who are looking for something more alternative and dangerous. Companies targeting youth will continue to adapt shock advertising as a way to attract young rebels.