Rockstar

Sony PSP Retry Ad

By: Ayman - Published:   Updated: Jun 22 2011 • References: arabaquarius.blogspot
I am certain that soldiers, fighters and armies all over the world would love this retry feature. The “Retry” Ad for Sony's PlayStation Portable player gives you a gruesome visual with limps and organs all over the place; a retry is most welcome!

The ad was photographed by Kaustubh Kamat with art direction by Pavel Roy for the Sir JJ Institute of Applied Art advertising school, Mumbai, India.

Implications - One way for a company to generate instant interest in its products is by creating advertising that heavily rely on shock value. By investing in marketing that immediately spawns a contentious debate, the company lures in consumers, critics and the media alike, creating an immediate uptick in brand recognition.

Stats for Gruesome Shockvertising Trending: Older & Buzzing
Traction: 38,700 clicks in 353 w
Interest: 4 minutes
Concept: Gruesome Shockvertising
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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