Rockstar

Sony PSP Retry Ad

By: Ayman - Published: Mar 11, 2008   Updated: Jun 22 2011 • References: arabaquarius.blogspot
I am certain that soldiers, fighters and armies all over the world would love this retry feature. The “Retry” Ad for Sony's PlayStation Portable player gives you a gruesome visual with limps and organs all over the place; a retry is most welcome!

The ad was photographed by Kaustubh Kamat with art direction by Pavel Roy for the Sir JJ Institute of Applied Art advertising school, Mumbai, India.

Implications - One way for a company to generate instant interest in its products is by creating advertising that heavily rely on shock value. By investing in marketing that immediately spawns a contentious debate, the company lures in consumers, critics and the media alike, creating an immediate uptick in brand recognition.