Sony PSP Retry Ad
The ad was photographed by Kaustubh Kamat with art direction by Pavel Roy for the Sir JJ Institute of Applied Art advertising school, Mumbai, India.
Implications - One way for a company to generate instant interest in its products is by creating advertising that heavily rely on shock value. By investing in marketing that immediately spawns a contentious debate, the company lures in consumers, critics and the media alike, creating an immediate uptick in brand recognition.Stats for Gruesome Shockvertising Trending: Older & Buzzing
Traction: 38,700 clicks in 353 w
Interest: 4 minutes Concept: Gruesome Shockvertising
Related: 62 examples / 48 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: animal superbowl performances, 16 clever sony ads, and upscale grunge editorials.