Sony PSP Retry Ad
The ad was photographed by Kaustubh Kamat with art direction by Pavel Roy for the Sir JJ Institute of Applied Art advertising school, Mumbai, India.
Implications - One way for a company to generate instant interest in its products is by creating advertising that heavily rely on shock value. By investing in marketing that immediately spawns a contentious debate, the company lures in consumers, critics and the media alike, creating an immediate uptick in brand recognition.Stats for Gruesome Shockvertising Trending: Older & Buzzing
Traction: 38,372 clicks in 341 w
Interest: 4 minutes Concept: Gruesome Shockvertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: moveable inflatable architecture, 16 clever sony ads, and distance-centric stationery.