P.S. If you don't know what 'sticks' are then you are not a gamer.
Implications - In the last few years, the video game industry has rocketed to becoming one of the entertainment world's most lucrative sectors. One of the best ways a company can capitalize on this movement is by sponsoring a game or associating itself with any video game console or characters from its games. The brand attaches its name to an oft-used product by consumers, providing it with sustained brand awareness.