Shockvertising with Bite
Stella Espresso Coffee
The scorpion, which is made out of coffee beans, is crawling up the woman's nose and lingering around her mouth to graphically represent that "bite". I am not a coffee drinker but that's way too much bite for me!
Implications - For those of you who don't suffer from a weak stomach or legitimate fear of bugs, this shockvertising can actually be seen as super effective. Using dramatic imagery like this for the Stella Espresso Coffee print ads gets people thinking outside the box about their favourite java!