This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much "bite" it really has.
The scorpion, which is made out of coffee beans, is crawling up the woman's nose and lingering around her mouth to graphically represent that "bite". I am not a coffee drinker but that's way too much bite for me!
Implications - For those of you who don't suffer from a weak stomach or legitimate fear of bugs, this shockvertising can actually be seen as super effective. Using dramatic imagery like this for the Stella Espresso Coffee print ads gets people thinking outside the box about their favourite java!
Stats for Shockvertising with Bite
Trending: Older & Buzzing
Research: 19,497 clicks in 425 w
Interest: 4 minutes
Concept: Shockvertising With Bite
Related: 56 examples / 43 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: beach coverup editorials, transitory artisan coffee bars, and recumbent electric trikes.
Shockvertising with Bite
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