It’s been proven time and again that sex sells. That’s nothing new, but to keep things fresh, marketers have to figure out how to keep it sizzling. Ad agencies have found ways to sell everything from alcohol and fashion to technology and even burgers. Some ads are shocking, while some are artistic. Some are quite crude and offensive, while others are clever and so subtle, children wouldn’t think twice upon seeing it.
The ad featured in the video is one that’s a bit on the not-so-graphic side, yet Axe continues to use sex to sell their male hygiene products. The TV spot implies that by wearing Dry Pulse, the new Axe fragrance, the macho mojo men will emit is enough to cause an earth quake.
The print ad featured in the main image shows how sexual imagery can even sell a cell phone.
Check out some of the naughtiest ads we’ve seen on Trend Hunter.
Sex in the Beverage Industry - 16 Brands of Drinks Using Sex to Make You Thirsty
Sex sells. This isn’t new. And it’s certainly not hard to figure out why. The beverage industry is no exception. Here are 16 brands of drinks that use beautiful women to help sell their liquid goodness. Liquid Salvation Ultra Hydrating Water Liquid Ice Energy 69 C-Swiss Hemp Ice Tea Pimp J… [More]
Assvertising Group on Flickr - Apple Assvertisement & More
Couldn’t get enough of assvertising? Neither could we, and apparently, neither could these other companies and photographers. Apparently a group on Flickr has formed, dedicated entirely to this semi-crude yet highly attention-grabbing form of marketing according to Adrants. The gallery kicks off wi… [More]
Controversial Ads - Deutsch Magazine (GALLERY)
I have to say, looking at these ads makes you wonder what kind of lifestyle Deutsch Magazine, an International LifeStyle magazine, promotes. Is ‘animal-love’ the new hip international lifestyle these days and I did not know? I looked at the magazine online, and it is actually an elegant über classy… [More]
Internet-Controlled ShowerCam - Axe Interactive Marketing (VIDEO)
This supposedly live webcam invites users to control the temperature of an ocean-side beach shower. After turning the dial up or down while it is being used by a beautiful babe, the user is rated on what type of person he is… in life and with the ladies. This is a neat example of online interactio… [More]
Naked Hairy Shock Advertising - Burt Reynolds Strips Down for DirecTV
Burt Reynolds is naked again, years past his prime. His hairy ad, which features a layout similar to the infamous George Kastanza photoshoot, is for DirecTV’s latest campaign. The ad states, “Everything should be seen in DirecTV HD ... well, maybe not everything.” Touche. The campaign is a good … [More]
Naughty Napkins - Studio Relax Erotik Massages
These napkins feature scandalously naughty under-the-table scenarios. The ads feature a cartoon illustration of a woman’s hand inside an open zipper of a pair of men’s trousers. They give a whole new meaning to the term dirty napkin, that’s for sure! Again, this just goes to show that sex sells… v… [More]
Controversially Viral - Virgin’s Naughty Campaign (VIDEO)
Virgin is being criticized for making their latest campaign a little bit too naughty. The wildlife orgy campaign is Richard Branson’s attempt to show the environmental perks of Virgin Trains. The video shows “Pantomime animals simulating vigorous and varied sex acts,” the Sunday Herald described. … [More]
Russian Bank Employee Calenders - Expobank’s Naughty Promotion
Expobank, a leading Russian bank, has pushed the boat out with their 2008 calender which features some of their female workers in scantily clad, risque poses. To be fair, it really does beat the Halifax adverts in the UK where workers sing and dance (think nails down a blackboard and you’re close.)
… [More]
Biomimicmarketing in Shockvertisement - French AIDS Campaign (GALLERY)
These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula. The ads created by TBWA Paris are… [More]
Strip Club Pole Advertising in the Streets of Paris
Even if you don’t approve, you have to admire the creativity of StringFellows, a Paris strip club that has plastered the street with its innovative and shocking pole ads. The ads are provacative, sexy, and probably wouldn’t fly in the streets of Toronto or New York. [More]
Durex Puts Ugly on Your Pillow - “Last Longer” Campaign (VIDEO)
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer.… [More]
Animal Sex Sells - Orangina Ad With Naughty Humanimals (VIDEO)
This FFL Paris campaign for Orangina, a definitively natural juice, suggests that what these animals are drinking is not a common natural juice. Am I wrong? How else can a bear fall for a dear, and a flamingo dance in a pole, while an octopus makes a lap dance… nature has gone wild in this video … [More]
Racy Product Placement - Do Tom Ford’s Vaginads Cross the Line? (GALLERY)
Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between… [More]
Bluefly Nude Ads Bomb - Although Nudist Site Covers the Ad
Bluefly Clothing launched a new ad campaign that feature nude models throughout the city, who apparently are metaphors for the way that Bluefly clothing makes your feel free. However, Ad Rants is poking fun of the campaign stating that a nudist blog is the site that gave the ad the best press. [More]
Nudevertising to Sell Chairs - Emeco (GALLERY)
While looking at the March 2008 edition of Wallpaper* Magazine, my eye fell on a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 Tony Cost, and one polished, used by Parisienne socialite Amelia-Louise Enright. The ad is by Wieden Kennedy, brand champion to ma… [More]
Paris Hilton in Nothing but Gold Paint - Rich Prosecco Ads (VIDEO)
Paris Hilton has taken advertisements for her branded beverage, Rich Prosecco, to the next level of sexy in the new campaign in which she appears wearing nothing but gold paint. Like a golden statue, the high profile socialite stretches her slender body upwards to the sky, nothing to cover her mos… [More]
Magazine Cover Beach Towel - New Playboy Ad Campaign
Put yourself on the cover with the Playboy Beach Towel. The caption screams, “I can be the March Playmate,” which - of course - relates to a campaign to solicit new playmates. Regardless of whether or not you approve of the magazine, you have to give kuddos to the approach. If this becomes viral,… [More]
Finance Recruiting Gets Naughty - Career at Optiver Keeps You ‘Aroused’? (VIDEO)
Optiver, a financial derivatives trading company, has launched a recruiting campaign that’s pretty intense with T&A. As if that wasn’t extreme enough, their ‘pitch’ is that a career at their firm will allow you to become as successful as your peers, without losing your ‘lust for life’... In fact, t… [More]
Cleaning Hunks Undress And Clean For The Ladies
Is the world of advertising finally coming to terms with the fact that women are sexual beings just like their male counterparts? Xtra-Pine may be just the cure for any misconception that men are the only ones capable of sexual fantasy. Their website allows the ladies to choose from a panel of thre… [More]
Naughty Surrealism Used to Sell Shoes - Fashion Mag Gets Controversial (GALLERY)
V Magazine used a controversial fashion editorial to showcase this season’s must-have shoes. Combining images of the female form and stylist Brian Mollov’s foot-wear picks for the fall, the magazine spread is tastefully done, yet is still facing a lot of scrutiny by more conservative types. The ph… [More]
Tom Ford’s Racy New Ad - Controversial Cologne Campaign (GALLERY)
Tom Ford’s latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image of a woman grabbing her unnaturally round, full breasts with her manicured hands, pressing them t… [More]
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads (VIDEO)
Sex sells; by now, we all know that. But a lot of advertisers are having a tough time figuring out where to draw that sexy line. A model friend of mine spends hours a day perusing high end fashion magazines, learning from and scrutinizing ads, examining everything from photography to makeup applica… [More]
Breaking Marketing Molds - Risque Valentine’s Day Ads (GALLERY)
Breaking through the clutter of the mass of advertising surrounding Valentine’s Day is a huge challenge. A few marketers, their works featured in the gallery, are showing various ways of getting your attention, from the sublime to the ridiculous. All are very clever, you’ll have to agree. [More]
Wash Dirty Women - Sexy Lynx Marketing (VIDEO)
Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to “wash” dirty women in their bikinis. You suds up your sponge and wipe the girls down, removing smeared… [More]
Identity Swapping - Latest Las Vegas Tourism Ads (VIDEO)
“What happens in Vegas, stays in Vegas.” That’s the cliched marketing slogan the Las Vegas tourism board is using in their recent Be Anyone campaign commercials. So far, the cheeky ads from R&R Partners have been a roaring success. The featured ad shows two women go into a Las Vegas bathroom. At… [More]
Mr Switzerland to Comfort World Cup Widows
Switzerland is using male sex appeal to attract female tourists while their boyfriends and husbands take in the beer-swilling football hooliganism of the World Cup soccer finals in neighboring Germany in June. A television ad features images of Mr Switzerland 2005, along with well-built farmhands, … [More]
Hot Girls Dress & Act Like Guys To Sell Men’s Underwear - JBS Underwear (VIDEO)
JBS mens underwear new campaign employs the slogan “Men do not want to look at naked men”. So what do they do? They use partially-nude hot females in a super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS’ choice. Well straight men at least… [More]
When Sexy Ads Attack Headsets - Jawbone (VIDEO)
It seems most ads nowadays are using a provocative sexual style to grab the attention. But do ads really need to employ such tactics so often? Jawbone, a stylish military-grade noise eliminating bluetooth headset, certainly didnt need that. It was awarded the highest rating ever for a bluetooth set… [More]
Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY)
Actress Alicia Silverstone stripped down to her birthday suit for PETA’s latest campaign. PETA, or People for the Ethical Treatment of Animals, is an organization against animal cruelty. The new campaign features an image of the actress laying on the ground naked and the headline, “I am Alicia Silve… [More]
Wearing Nothing - Sports Illustrated 2008 Body Paint Shoot (GALLERY)
Hottness alert… We have featured the funny Sports Illustrated shoot with Heidi Klum and Will Ferrell, but now we bring you the sizzling ‘body paint’ Swimsuit shoot. Photographed by Antoine Verglas and Tori Praver, models Marisa Miller, Jessica Gomes, Quiana Grant and Tori Praver wore nothing but… [More]
Carl’s Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)
It seems Carl’s Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the sexy marketing and are making sure the company hears their concerns. “The burger chain has been … [More]
Cowgirls Espresso - Serving Sexy Lattes (GALLERY)
If your living in Seattle and your tired of hitting up your generic Starbucks for a fine Columbian brew, I would recommend you put a breath of fresh air in your day by checking out Cowgirls Espresso. Putting a whole new spin on work place attire, these girls may not come across as professional in yo… [More]
Sexy Female Flasher The Highlight of New Porsche Commercial (VIDEO)
Using a sexy female flasher to advertise the new Porsche may not sell many new cars, but it is definitely getting attention and turning heads! In fact, the commercial is so popular that it’s generating lots of chatter and jokes about choosing between the car and girl and the difficulty of the choice… [More]
Sexy DIY Advertising Reveals the Truth Behind Chocolate (VIDEO)
I’m tired of traditional advertising that insults my intelligence. Too often, ads are one-way messages from brands telling consumers what to purchase through overt campaigns that depend on boring stereotypes to inspire us to buy. Most consumers listen to (and trust) product opinions from friends an… [More]
Media Outlets Play Piggy - Trojan Evolve Ads Rejected (VIDEO)
Both CBS and FOX rejected Evolve ads by Trojan, despite the fact that the ads try to move past old sterotypes, such as “it’s not cool to be prepared for safe sex” and “leave that here birth control to the women-folk.” On the Evolve ads, men who aren’t prepared are shown as male pigs hitting on wome… [More]
Up Your Boss’s Assvertising - Brilliant Job Hunting Ad
“There’s a Better Way to Make a Career.” At least that’s the claim on this giant ad outside a commuter entrance in Germany. The brilliance of the campaign is that you have to walk ‘up the boss’s ass’ in order to get proceed with your morning commute… The ad is probably more effective than the … [More]
Coca Cola Gets Dirty with New Carmen Electra Ads (GALLERY)
Coca Cola may not be the family brand you thought it was. Their alleged latest campaign, featuring Carmen Electra, appears to be more revealing than anything Coke has shown us in the past. Perez Hilton, self-proclaimed as “Hollywood’s Most-Hated web site,” unearthed the photos which it published u… [More]
Adult Model Targets Young Women - Jordon Launches Credit Card
A UK based glamour model Jordan, AKA Katie Price, is planning the release of her own credit card to be aimed at young women with the design of the card to be “pink and fluffy” to appeal to young women. Jordon already has a string of products to her name including jewelery for Argos, haircare range (… [More]
Taiwanese Firm Asks Workers to Work in their Undies
The Audrey Underwear company in Taiwan asked it’s 500 women employs in the firms head quarters to come to work in camisoles and knickers to celebrate record sales. In fact, they have decided to repeat the event once a month. Needless to say, the male workers were excited about the record sales too. [More]
Sexy Ads Upset the Pope - Racy Equinox Fitness Ad (VIDEO)
Sex has been used to sell for decades, but in recent years, some companies have really cranked up the raciness in their ads, raising a lot of controversy. That’s the whole point of ads though; if it gets people talking, it’s doing exactly what it’s meant to be doing: raising brand awareness. The l… [More]
Assvertising Your Number - Che Magazine Ad
Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says “My Number” with a downward arrow pointing to a row of what appear to be removable phone number tags. That would have been enough to grab anyone’s atten… [More]
Environmental Nudity - ‘World Naked Bike Ride’ in Support of the Environment (GALLERY)
That’s right the World Naked Bike Ride (WNBR), is a series international events bringing together environmentally conscious nudists from the world over to protest oil dependency, in major cities, by biking in the buff as a mortified public gapes on. Bike riding would have to be pretty high up the… [More]
Pin-Up Fashion - Wonderbra Signs Dita von Teese
Dita Von Teese has been announced as the new Wonderbra model for 2008. Along with the modeling contract, the burlesque star will also be designing her very own Lingerie collection that she claims will bring a touch of glamour to peoples every day lives. Dita Von Teese is known for a New York perform… [More]
Strip and Switch - PETA Video Uses Stripping to Get You to See Animal Abuse
PETA has launched it’s State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA’s cause. Then, when you’re wondering what comes next with the second half of the video, the naked woman disappears and you get to watch animals being mistreat… [More]
Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)
Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to “Get Some” . Street teams will be handing out the free… [More]
Harry Potter (Daniel Redcliffe) Sexifies his Image (GALLERY)
Hogwarts student Harry Potter (Daniel Redcliffe) is showing his audience that he can not only be an innocent wiz but a also hot young teenage actor ready to show his talent in more complicated roles. In a recent photoshoot, he has taken a drastic turn in his carreer. He will take part in west end … [More]
Sexy ‘Booth Babes’ Banned at Game Trade Show
Maybe the video game industry is cleaning up its image. Is that possible? From CNET: The video game industry’s 2006 E3Expo trade show in Los Angeles is getting a makeover—banned are the swarms of sexy, semi-clad “booth babes” that in years past took the unveiling of new games and technology to ti… [More]
Evian Ad - Quenching Thirst Or Libido? (GALLERY)
You only want the best in your body, right? That’s what Evian would assume, too. Perhaps it’s just my own perverse mind, or maybe Evian really is giving their marketing a sexual spin. Canadian Fashion magazine, FLARE, featured an ad for the bottled water company with a gorgeous, bronzed, shirtless m… [More]
Fake Car Orgies - Erotika Sexy Shop Ads (VIDEO)
This is one of the cool guerrilla marketing (the low cost unconventional kind) tactics I’ve seen. The Sex machine ads created by Agency “Leagas Delaney ” Milan, Italy. “A car parked outside of the Erotika sex shop, with all the windows covered by stickers representing hard scenes, looking careful… [More]
Top 5 Assvertisements
Assvertising, a hybrid term describing ad placements on the rears of models (male OR female). It appears to be a surefire way to draw attention, particularly when seen in real life. We stare at attractive bums, be they male or female, when they pass up by anyway, so why not place your logo or sl… [More]
Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
In this example of what I am calling “co-billboarding,” the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard. The campaign is genius execuation from Dasani and probably gets people talking about both ads. Somehow I think it’s a better win for Dasan… [More]
Cross Marketing Super Bowl & Valentines - Victoria’s Secret Covers all Bases (VIDEO)
The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the “What Is Sexy?” list, … [More]
“World’s Most Beautiful Bottom” Promotion - Germany’s Sloggi Pushes Boundaries (VIDEO)
Who has the most beautiful heinie in the world? That’s the answer this German contest hopes to have answered, but the hunt for the most delicious derrière isn’t coming without conflict. The contest, launched by underwear company, Sloggi, has the Swedish media all atwitter, with some newspapers huff… [More]
Porn Star Branded Lingerie - Katie Price (Jordan) Launches New Line
Adult star Katie Price-Jordan has teamed up with Panache to create her own line of lingerie named “Katie Price”. The Winter collection was launched yesterday in the UK and it is available at George stores across UK. Given that the line will be produced by Panache, it will likely be very comforta… [More]
Free Boob Jobs For Sailors - Aussie Navy Funds Augmentation (GALLERY)
The Australian navy is enticing female recruits by covering the costs of breast augmentation surgery. No, not to be used as personal flotation devices in case of emergency; the benefits are reserved for female sailors who suffer psychological complexes due to their bust size. Each boob job costs $10… [More]
Boobs as a Paint Brush - Breast Painted Plates For Charity
Women in a small village in New Zealand are launching the newest art trend: breast painting. Breast painting has been around for quite a while, but these women don’t paint their breasts to expose them, they paint them to express themselves. The women at Buttercups Ceramic Studio in Hurworth cover th… [More]
Naked On A Glacier - Hundreds Freeze For Global Warming Campaign (VIDEO)
If global warming doesn’t stop, our grandchildren won’t be able to see the Swiss glaciers. A campaign to raise awareness was held this weekend to draw attention to global warming. Famed photographer, Spencer Tunick posed hundreds of freezing volunteers to shoot the campaign which was supposed by Gre… [More]
French Fashion Label Uses Hardcore Porn for Catalog
A French Fashion Label, Shai, has decided to launch its latest clothing line using full x-rated pornographic content. The interactive online site features x-rated porn with woman-on-woman, man-on-woman, and man-on-man sex scenes that feature the clothing on the bed. The website also allows users t… [More]
Topless Roller Coasters
To celebrate the first birthday of Stealth – Europe’s fastest rollercoaster, four Page 3 Topless models launched their G cup assets into adrenaline heaven. During the ride, these visions of loveliness experienced G-forces of up to 4.8 G, that’s about 1.5 G more than astronauts experience on ta… [More]
Sexy Politics - Adult Starlets Explain Super Tuesday (VIDEO)
Funny or Die posted this very informative and educational video of porn stars at the Porn Awards 2008 explaining Super Tuesday and the voting process. Some of the girls are surprisingly articulate and some are… well… not. [More]
American Apparel Accused of Being Sleazy
Amarican Apparel accused of being sleezy? Why? Just because they make all of their ads look like soft core amateur porn using amateur models in soft core porn sets with suggestive poses? That’s rediculous. [More]
Homemade Lingerie Commercials - Elle MacPherson’s Intimate Magazine (VIDEO)
Elle “the bod” MacPherson created Intimates Magazine to showcase her line of lingerie with the same name. As part of this fresh marketing campaign, Elle stars in a series of home-video-like clips where she entertains us with her charm. There are a number of Intimate videos besides this one (Bubblegi… [More]
Sexy Urban Legends for Marketing - All Green M&Ms;
Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand… just not in the way you’d think. Nope, the Valentines campaign has nothing to do with being environmentally friendly, instead, it has to do with sex. The ol… [More]
Wonderbra Ad Too Controversial? - Cadbury Spoof Taken Offline
I wrote about Wonderbra’s new viral ad, a spoof on Cadbury’s gorilla commercial, last week. Only a few days later, and the ad is no longer available online. It was one of the UK’s most successful viral ads to date, so what happened? When users check out the site now, a link brings them to YouTube w… [More]
Gisele’s Racy Ads - First Ipanema Commercials (VIDEO)
A few days ago, Trend Hunter mentioned the launch of supermodel Gisele Bundchen’s new footwear line, Ipanema. Now we bring your her very first commercial for her sandal line. The ad has very little to do with sandals, and a lot to do with Gisele dancing in the rain. In her print campaign, Gisele i… [More]
Check Out My Breasts - Breast Cancer Ads Get Racy
Launched by a Canadian breast cancer campaign called Fashion Targets Breast Cancer, CheckOutMyBreasts.com is an interactive site that features a video of a model SHOWING women how to check their breasts for cancer. The site is informative, and yes, includes nudity. I’m sure they’ll get a lot of vi… [More]
Erotic dVb Ads - Intimately Beckham Night (VIDEO)
David and Victoria have launched Intimately Beckham Night, new his and hers fragrances under their dVb line. “I think this perfume is very much ‘us.’ If you look at the packaging, you can see it’s stylish, it’s timeless, it’s quality and it’s fashion,” Victoria Beckham, 33 told the Daily Mail. The… [More]
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