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Shockvertising

Does It Work? Jury Still Out

Shockvertising Shockvertising 2 1 Shockvertising 3 2 Shockvertising 4 3 Shockvertising 5 4 Top 50 Ad Campaigns in 2008 5 Top 50 Shockvertisements 6 100 Provocative Examples of Shockvertising 7 Top 50 Bizarre Trends and Shocking Viral News in 2008 8 246 Ad Campaigns and PSAs That Really Get Your Attention 9 246 Ad Campaigns and PSAs That Really Get Your Attention 2 10 246 Ad Campaigns and PSAs That Really Get Your Attention 3 11
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Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.

Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a lot of debate and controversial opinion, like the ads against drinking and driving.

Trendhunter.com readers may remember the post below which featured an image of a little girl’s face on a woman’s body, an ad to bring awareness to statutory rape. AdRants said it was like a “sledgehammer to the face.”

34,369 clicks • Published: Mar 2, 08 • References: and newsweek
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Hjortur on Feb 26, 08  88 Trends   121 Comments
Well, they do catch attention. I usually like it but it depends on what you're advertising and who is advertising. Some creatives seem to be "ethically challenced". :) ps. I added the "Add to technorati favorites" to my blog for you ;)
Hjortur on Feb 26, 08  88 Trends   121 Comments