Shockvertising - Does It Work? Jury Still Out (GALLERY)

Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.

Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a lot of debate and controversial opinion, like the ads against drinking and driving.

Trendhunter.com readers may remember the post below which featured an image of a little girl’s face on a woman’s body, an ad to bring awareness to statutory rape. AdRants said it was like a “sledgehammer to the face.”

Youth Shockvertising - Statutory Rape Awareness Ad

Statutory rape in Milwaukee is on the rise, so much so, that the Family Violence Partnership hired Serve, an ad agency to create this shockvertisement. The point the advertisement is trying to get across is that just because a girl has a body physically capable of sex, doesn’t mean her mind has de… [More]