Superstar

Does It Work? Jury Still Out

By: Going Like Sixty - Published: Mar 2, 2008 • References: newsweek
Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.

Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a lot of debate and controversial opinion, like the ads against drinking and driving.

Trendhunter.com readers may remember the post below which featured an image of a little girl's face on a woman's body, an ad to bring awareness to statutory rape. AdRants said it was like a "sledgehammer to the face." Stats for Shockvertising Trending: Older & Buzzing
Research: 43,827 clicks in 425 w
Interest: 4 minutes
Concept: Shockvertising
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: drone detection devices, customizable seafood menus, and a better justice system.