Superstar

Does It Work? Jury Still Out

By: Going Like Sixty - Published: • References: newsweek
Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.

Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a lot of debate and controversial opinion, like the ads against drinking and driving.

Trendhunter.com readers may remember the post below which featured an image of a little girl's face on a woman's body, an ad to bring awareness to statutory rape. AdRants said it was like a "sledgehammer to the face." Stats for Shockvertising Trending: Older & Buzzing
Traction: 43,612 clicks in 377 w
Interest: 4 minutes
Concept: Shockvertising
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: framed fashion photoshoots, skin-matching clothing sites, and eclectic art subscriptions.