Difficult Advertising & Branding - Olla Condoms (GALLERY)

This new ad campaign for Olla condoms got me thinking about how hard it is to advertise certain brands. The tag line of the campaign is “The day after is more relaxed for those who wear condoms.” The only indicator of the brand is a printed ‘Olla’ underneath. So when you think about it, the effect is more of an advertisement for condoms in general, as a category, as opposed to a specific brand. A guy seeing this ad and getting the message might just as well pick up a durex or any other condom brand.

The campaign itself is pretty creative. It shows a guy wrapped in a towel, sitting relaxed and grinning having a smoke (a typical post-sex guy image) while the people around him look worried and uneasy (supposedly for not wearing a condom). They use a school, a bench, a bus stop and a bus as the backdrop. The ads were photographed by Cláudio Elisabetsky for age, São Paulo, Brazil agency.

Check out the NYC campaign for free condoms and safe sex:

Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)

Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to “Get Some”. Street teams will be handing out the free… [More]