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Implications - Advertising agencies are being called upon to break through the advertising clutter and draw attention to consumers. Parody ads such as the 'Comfies' commercial promote a humorous reaction. Humorous reactions can help to break through the clutter of other, more conventional ads. The more outrageous and humorous the idea is, the more likely it will draw attention to the brand being advertised.Stats for Crap-vertising for Shock Movies Trending: Older & Buzzing
Traction: 26,190 clicks in 354 w
Interest: > 3 minutes Concept: Crap-vertising For Shock Movies
Related: 81 examples / 62 photos
Segment: Males, 18-35 Comparison Set: 30 similar articles, including: conjoined champagne holders, lux layered editorials, and exclusive celebrity apps.