Implications - Advertising agencies are being called upon to break through the advertising clutter and draw attention to consumers. Parody ads such as the 'Comfies' commercial promote a humorous reaction. Humorous reactions can help to break through the clutter of other, more conventional ads. The more outrageous and humorous the idea is, the more likely it will draw attention to the brand being advertised.
Crap-vertising for Shock Movies
25,863 clicks in 333 w
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Canadian Men in Diapers
By: Going Like Sixty - Published: Mar 6, 2008 Updated: Apr 28 2011 • References: mediapost
This very clever parody ad would convince you that Canadian men love their diapers - until the end of the commercials and you find out the need the diapers so they can watch the all horror channel, Scream TV. Fun kiddie music, men frolicking in diapers, what could be more fun? The commercial was produced by Zig.