Do Tom Ford's Vaginads Cross the Line?

By: Bianca Bartz - Published: Sep 23, 2007 • References: adrants
Adrants recently coined the term "Vaginads," a hybrid of vagina and advertising after being inspired by two new campaigns.

In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.

Another company called Vivaeros created a fragrance called #####. "The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a "beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing," AdRants said. Stats for Racy Product Placement Trending: Older & Buzzing
Research: 164,008 clicks in 451 w
Interest: 4 minutes
Concept: Racy Product Placement
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: camera-equipped toothbrushes, naturally sweetened popsicles, and indestructible smartphone cables.