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Racy Product Placement

Do Tom Ford’s Vaginads Cross the Line?

 
 
Bianca Bartz
Bianca Bartz
4,695 Trends
18.5 MM Views
3,892 Comments

Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns.

In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.

Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent”) and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said.

8854_1_120.jpeg align=right hspace=5 vspace=2 border=0 Tom Ford’s Racy New Ad - Controversial Cologne Campaign (GALLERY)

  Tom Ford’s latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image of a woman grabbing her unnaturally round, full breasts with her manicured hands, pressing them t… [More]

Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed. (adrants)


 Score:
9.9
Peaked and Viral
40,082 Clicks in
124 w 2 d 20 hr 14 min
Pub: Sep 22, 07

REFERENCES
adrants

TAGS
cosmetics fashion marketing naughty

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Racy Product Placement or comment about Do Tom Ford’s Vaginads Cross the Line?.

eugene on Sep 24, 07  1 Trends   114 Comments
Agresiva publicidad la denominaron vaninads! es para promocionar los perfumes Tom ford !
eugene on Sep 24, 07  1 Trends   114 Comments 0
Favorited by Delenita Porto on Apr 16, 08


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