Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns.
In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.
Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent”) and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said.
Tom Ford’s Racy New Ad - Controversial Cologne Campaign (GALLERY)
Tom Ford’s latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image of a woman grabbing her unnaturally round, full breasts with her manicured hands, pressing them t… [More]
Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.
(adrants)
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