Green Peace Uses Shock Factor

By: Bianca Bartz - Published: Oct 8, 2007 • References:
Do you know what you eat?

Manipulated food doesn't just pertain to animal products. This Green Peace ad uses creative visuals to points out the dangers of genetically modified fruits and vegetables.

“The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for a 'GMD Free' sign on the package.”

The creative agents behind the ad created sculptures of creepy crawlers and insects out of veggies. Check out the scorpion made of carrots, the green onion tarantula and the green bean grasshopper. A good visual of the mutiny our food undergoes. Stats for Mutant Veggie Ad Trending: Older & Buzzing
Research: 26,988 clicks in 450 w
Interest: 4 minutes
Concept: Mutant Veggie Ad
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: boosted electric skateboards, patriotic activewear collections, and delivery-based recycling programs.