30 gratuitous billboards depicting abduction, torture and murder of kidnapping victims in Elisha Cuthbert's latest movie, 'Captivity' have censors and concerned citizens in an uproar at the shocking content of these ads.
Implications - After complaints from multiple citizens, the controversial advertisements are being pulled down. With such shocking images blown up and displayed for all kids, teens, adults and seniors to see, it is no wonder why people were calling in to have them removed. People who want to see the shocking content will just have to wait to go see the movie themselves. Although they are being taken down, these billboards really did their job in getting the movie known to the community.
Stats for Shock Advertising
Trending: Older & Buzzing
Research: 11,858 clicks in 474 w
Interest: 4 minutes
Concept: Shock Advertising
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: malleable multi-device holders, postnatal yoga classes, and light-bathed tiny homes.
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