Running Free

By: Ayman - Published: Feb 21, 2008 • References: arabaquarius.blogspot
This is a controversial ad campaign that has sparked much debate. It’s an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery.

The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is "Support bras, now available."

The photographer is Chris Gordaneer for DDB Toronto, Canada Advertising Agency. Stats for Controversial Support Bra Ad Trending: Older & Buzzing
Research: 82,569 clicks in 431 w
Interest: 4 minutes
Concept: Controversial Support Bra Ad
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: color-changing sunburn sensors, seasonal flower ciders, and patriotic chocolate bar packaging.