This is a controversial ad campaign that has sparked much debate. It’s an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery.
The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is "Support bras, now available."
The photographer is Chris Gordaneer for DDB Toronto, Canada Advertising Agency.
Stats for Controversial Support Bra Ad
Trending: Older & Buzzing
Research: 82,545 clicks in 427 w
Interest: 4 minutes
Concept: Controversial Support Bra Ad
Related: 43 examples / 33 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: gluten-free lifestyle festivals, philanthropic impact apps, and prenatal puree pouches.
Controversial Support Bra Ad
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