APFR Battered Women Ads

By: lourdes sanchez bayas - Published: Mar 9, 2008   Updated: Jun 2 2011 • References: comunicadoresdeplantao.blogspot
The Association for the Promotion of Women in Romania (APFR is the acronym in Romanian) put out this ad showcasing the plight of battered women in that Eastern European Country. The very same ad could be splattered on any public telephone of any country in the world. Some well traveled, abused cliche says that a picture is worth a thousand words...

Implications - Traditional ad formats have lost their effectiveness as the general public has adapted and learned to tune them out. To have an ad that reaches consumers and resonates, marketers need to step away from traditional ad formats, such as billboards and TV commercials. Visceral experiences last longer than any key message. Stats for Eastern European Shockvertising Trending: Older & Buzzing
Research: 17,005 clicks in 428 w
Interest: 4 minutes
Concept: Eastern European Shockvertising
Related: 64 examples / 49 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: chemical-breakdown purifiers, cloudy beer packaging, and swiss army action cams.