The Association for the Promotion of Women in Romania (APFR is the acronym in Romanian) put out this ad showcasing the plight of battered women in that Eastern European Country. The very same ad could be splattered on any public telephone of any country in the world. Some well traveled, abused cliche says that a picture is worth a thousand words...

Implications - Traditional ad formats have lost their effectiveness as the general public has adapted and learned to tune them out. To have an ad that reaches consumers and resonates, marketers need to step away from traditional ad formats, such as billboards and TV commercials. Visceral experiences last longer than any key message.