From The Wizarding World of Harry Potter to Heel-Less Pumps

 - Jun 18, 2010   Updated: May 18 2011
The Wizarding World of Harry Potter is now open at Universal Studios in Orlando, Florida. The attraction spans 20 acres of the Universal Orlando Resorts.

In celebration, we've gathered 75 wicked wizard finds so you can feel the magic (or embrace the Muggle in you). With everything from heel-less pumps to wizard rap duels to Harry Potter-like ads, we've got you covered.

Implications - The idea of magic appeals to a large crowd as it emulates whimsy, fantasy and escape. By offering products like magical wands for grown ups, companies allow adults to express their interest in an acceptable manner while maintaining a sense of reality that is necessary to daily function.