If you're a fan of the 'Harry Potter' franchise, you'll love Alberta Ferretti's Fall 2009 campaign, which was shot by Steven Meisel. The dark, brooding shoot takes place in what looks like a Hogwarts library--complete with paper flying through the air. It's the sort of spot where it's easy to imagine magic taking place.
Check out some other bewitching features on Steven Meisel's work, Alberta Ferretti and witch-inspired editorials below.
Implications - Popular culture is becoming more than just a form of entertainment. Products featuring an element of the media are appealing to those who identify themselves through popular figures. In order to grow its appeal, a company could focus on this desire for more media related items.