The big box office flick, Harry Potter, is gearing up their advertising by taking advantage of the Twitter phenomenon. Twitter users now get the joys of potion making and casting spells via Twitter. Send creations and cast spells on those following you to feel like you are a real Hogwarts student.
Although this may just be a way to spam users (because it asks for your username and password), it is necessary to use Twitter as a marketing platform in this new age of online social media.
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