The newest ad for VW is the Volkswagen 'Something Blue' commercial, which takes the old wedding adages and applies them to a car. The actual commercial uses 'Harry Potter'-like magic as the words change and alter in a smoky haze.
The Volkswagen 'Something Blue' commercial is really just calling attention to the fact that it's blue and drawing on the old adage "something old, something new, something borrowed, something blue" to create an emotional commercial. Well done, I'd say.
Key Themes Behind This Trend
- Wedding Adages
- Disruptive innovation opportunity: Creating marketing campaigns that twist traditional wedding adages to form emotional connections with consumers.
- Magical Transformations
- Disruptive innovation opportunity: Incorporating special effects and enchanting visual experiences in advertisements to captivate and engage viewers.
- Color Symbolism
- Disruptive innovation opportunity: Exploring the emotional impact of colors in branding and leveraging color symbolism to create memorable advertising campaigns.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Introducing innovative storytelling techniques and visual effects in advertisements to leave a lasting impression on consumers.
- Wedding Industry
- Disruptive innovation opportunity: Redefining traditional wedding customs and introducing unconventional concepts to create unique and personalized experiences for couples.
- Automotive Industry
- Disruptive innovation opportunity: Using creative marketing strategies such as linking emotional sentiments to car features or colors to differentiate brands in the competitive automotive market.
