September 2017 children's trends appear to place a high emphasis in engaging children in initiatives that teach them about the environment, and how to be more aware of various environmental issues.
Urban Canaries are small, bird-shaped toys that are connected to an app and are able to detect when the air around them is polluted. The toys are meant to be conversation starters between parents and their children, and help children understand environmental issues in a more visceral way.
Other examples include the The Brooklyn's Children Museum's new project, the Future Green Studio, which is an educational rooftop oasis for children, and the eco-friendly 'Back to the Roots' fish tank that can house fish and grow plants.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 95%
Freshness 8%
