For its Fall/Winter 2017 line, Superga and Charlotte Simone joined forces to come up with a collection of 90s-inspired footwear.
Included in the collection are three different variations of the platform silhouette: one that's white with hot pink pom poms on the laces, one that's white with indigo pom poms in the same area, and a third that's a slip-on style that has baby pink faux fur featured on the heels.
All of these variations have unique designs on their midsoles as well, with the pink pom pom model featuring a band of hearts that divides up the platform. In addition, the Superga and Charlotte Simone sneakers can be customized with artful laces which can be mismatched.
What Makes This Trend Stand Out
- 90s-inspired Footwear
- Opportunity for disruptive innovation by incorporating nostalgic design elements into contemporary sneakers.
- Playful Sneaker Accessories
- Opportunity for disruptive innovation by adding pom poms and faux fur accents to sneakers for a fun and playful twist.
- Customizable Sneaker Features
- Opportunity for disruptive innovation by allowing customers to personalize their sneakers with artful laces and mismatched designs.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry by merging nostalgic styles with modern footwear designs.
- Footwear
- Opportunity for disruptive innovation in the footwear industry by introducing playful accessories like pom poms and faux fur to sneakers.
- Personalization
- Opportunity for disruptive innovation in the personalization industry by offering customizable features in sneakers, such as artful laces and mismatched designs.
