To promote the launch of its new Virgin TV Kids App, Virgin Media set up a large-scale trampoline bed in King's Cross Square, inviting both kids and those young at heart to indulge in a bit of play on the streets. The large-scale bed also offered ample space for kids to spread out and try out the new Virgin TV Kids App.
The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases.
Many brands are now launching TV-watching retreats and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows.
Virgin Media Promoted Its Virgin TV Kids App with a Jumping Apparatus
1. Trampoline Bed Installations - Opportunity for brands to create unique and interactive promotional experiences.
2. Kid-friendly Streaming Platforms - Potential for new and innovative platforms catering specifically to young children.
3. Tv-watching Retreats - Demand for immersive and comfortable experiences to enhance the binge-watching culture.
1. Advertising and Marketing - Innovative advertising campaigns utilizing unique installations to capture consumer attention.
2. Entertainment and Media - Development of streaming platforms tailored to the needs and preferences of young children.
3. Event Planning and Hospitality - Opportunities for creating immersive and cozy environments for binge-watching events.