Virgin Media Promoted Its Virgin TV Kids App with a Jumping Apparatus
Laura McQuarrie — August 26, 2017 — Tech
References: virginmedia & eventmagazine
To promote the launch of its new Virgin TV Kids App, Virgin Media set up a large-scale trampoline bed in King's Cross Square, inviting both kids and those young at heart to indulge in a bit of play on the streets. The large-scale bed also offered ample space for kids to spread out and try out the new Virgin TV Kids App.
The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases.
Many brands are now launching TV-watching retreats and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows.
The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases.
Many brands are now launching TV-watching retreats and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows.
Trend Themes
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Trampoline Bed Installations — Opportunity for brands to create unique and interactive promotional experiences.
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Kid-friendly Streaming Platforms — Potential for new and innovative platforms catering specifically to young children.
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Tv-watching Retreats — Demand for immersive and comfortable experiences to enhance the binge-watching culture.
Industry Implications
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Advertising and Marketing — Innovative advertising campaigns utilizing unique installations to capture consumer attention.
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Entertainment and Media — Development of streaming platforms tailored to the needs and preferences of young children.
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Event Planning and Hospitality — Opportunities for creating immersive and cozy environments for binge-watching events.
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