To promote the launch of its new Virgin TV Kids App, Virgin Media set up a large-scale trampoline bed in King's Cross Square, inviting both kids and those young at heart to indulge in a bit of play on the streets. The large-scale bed also offered ample space for kids to spread out and try out the new Virgin TV Kids App.
The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases.
Many brands are now launching TV-watching retreats and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows.
What's Driving This Trend
- Trampoline Bed Installations
- Opportunity for brands to create unique and interactive promotional experiences.
- Kid-friendly Streaming Platforms
- Potential for new and innovative platforms catering specifically to young children.
- Tv-watching Retreats
- Demand for immersive and comfortable experiences to enhance the binge-watching culture.
Who This Affects Most
- Advertising and Marketing
- Innovative advertising campaigns utilizing unique installations to capture consumer attention.
- Entertainment and Media
- Development of streaming platforms tailored to the needs and preferences of young children.
- Event Planning and Hospitality
- Opportunities for creating immersive and cozy environments for binge-watching events.
