All organic products aren't created equally. With greenwashing currently taken to full effect, it is important for consumers to educate themselves on the products that they believe in (or don't believe in).
Check out these organic innovations, from personal garden initiatives to $44,000 king beds, and judge for yourself.
Implications - With consumers' increased concern on health and more literature released advising of the benefits of an organic diet, the number of people opting for this type of fare will only increase. Going hand-in-hand with organic food are organic products, anything from clothing to packaging, and as this eco- and health-conscious group grows, so too will opportunities in products and services to meet their needs.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 21%
Freshness 8%
