TRU Organic's Fruit Lab Line Helps Plant Trees
Shelby Lee Walsh — June 30, 2009 — Eco
The organic movement has taken one step further with a new line of artisanal liqueurs from TRU Organic. The Fruit Lab collection is all 100% organic and includes Citry (orange), Crism (hibiscus) and Theia (jasmine). All three are meant to complement the company’s existing line of organic vodkas, rums, gins and tequilas.
These mouth-watering organic spirits from TRU are now available for $29 per 750ml bottle and it is well worth it--the flavors are so unique and yummy and for every bottle sold, a percentage of sales gets donated to The Fruit Tree Planting Foundation.
Simply delicious.
These mouth-watering organic spirits from TRU are now available for $29 per 750ml bottle and it is well worth it--the flavors are so unique and yummy and for every bottle sold, a percentage of sales gets donated to The Fruit Tree Planting Foundation.
Simply delicious.
Trend Themes
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Organic Liqueurs — Disruptive innovation opportunity: Develop new flavors and variations of organic liqueurs to cater to the growing demand for organic and sustainably produced spirits.
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Corporate Social Responsibility — Disruptive innovation opportunity: Incorporate social and environmental causes into product sales to attract conscious consumers and differentiate from competitors.
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Artisanal Spirits — Disruptive innovation opportunity: Create unique and high-quality artisanal spirits to tap into the premium spirits market and appeal to consumers seeking premium, handcrafted experiences.
Industry Implications
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Beverage Industry — Disruptive innovation opportunity: Introduce innovative and sustainable practices throughout the beverage production process to meet the increasing demand for organic and eco-friendly beverages.
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Hospitality Industry — Disruptive innovation opportunity: Collaborate with hotels, bars, and restaurants to create exclusive organic cocktail menus and experiences that cater to eco-conscious consumers.
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Non-profit Organizations — Disruptive innovation opportunity: Collaborate with non-profit organizations and develop cause-related marketing campaigns to promote social and environmental sustainability initiatives.
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