Yellow+Blue wines are environmentally conscious beverages made with organically grown grapes from Spain. They come in tetra paks that hold two more glasses of wine than do their glass bottle counterparts, making Yellow+Blue wines eco-friendly and economical.
Though they are committed to positive change Yellow+Blue wines, a US-based company, don't outrightly call themselves green. They currently make white (torrontes), red (malbec) and rosé wines.
Implications - Consumers are looking for products that cater to the "eco chic" ideal. By providing consumers with a classy product that is friendly to the environment, a company can help a consumer feel like they are no longer making a sacrifice for the sake of the environment, causing self-satisfaction as well as enjoyment.
What's Driving This Trend
- Eco-friendly Packaging
- Opportunities for developing sustainable packaging alternatives for other types of food and beverage products.
- Organic Beverages
- Opportunities to create and market more organic, sustainable beverage options for conscious consumers.
- Greenwashing
- Possible backlash and scrutiny on companies claiming to be environmentally conscious.
Who This Affects Most
- Wine Industry
- Efforts to increase sustainability practices and create more eco-friendly packaging options.
- Beverage Industry
- Opportunities to develop and market sustainable beverage options for consumers.
- Environmental Services
- Growing demand for environmental consulting services to help companies reduce their carbon footprint and increase sustainability.
