Yellow+Blue wines are environmentally conscious beverages made with organically grown grapes from Spain. They come in tetra paks that hold two more glasses of wine than do their glass bottle counterparts, making Yellow+Blue wines eco-friendly and economical.
Though they are committed to positive change Yellow+Blue wines, a US-based company, don't outrightly call themselves green. They currently make white (torrontes), red (malbec) and rosÃ© wines.
Implications - Consumers are looking for products that cater to the "eco chic" ideal. By providing consumers with a classy product that is friendly to the environment, a company can help a consumer feel like they are no longer making a sacrifice for the sake of the environment, causing self-satisfaction as well as enjoyment.