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30 Millennial Media Innovations

From Mobile Lifestyle Platforms to Live Stream Music Videos

— July 1, 2015 — Tech
These millennial media innovations range from mobile lifestyle platforms to search engine loyalty programs that reward Internet users with perks that cater to their interests and personality traits.

Fueled by the generation's appreciation for social media and technology, these interactive film trailers, stylish lifestyle apps and virtual reality film experiences are all about sensory marketing that leaves a lasting impact on consumers.

In addition to experimenting with virtual reality platforms and gamification, these millennial media innovations also include live stream music videos -- created with the help of real-time social media platforms like Periscope -- and personalized marketing campaign that appeal to niche interests while inspiring consumers to get creative both through tools like artistic apps or social media contests.
6.3
Score
Popularity
Activity
Freshness
30
Informative Embedded Ads
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
<
29
Interactive Fireworks Guides
Interactive Fireworks Guides
UrbanDaddy's Fourth of July Map Shares the Best Fireworks Locations
<
28
Branded Livestreaming Apps
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
<
27
Limited Livestreaming Apps
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
<
26
Search Engine Loyalty Programs
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
<
25
Live Stream Music Videos
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
<
24
Sporty Social-Media Marketing
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
<
23
Collaborative Camera Apps
Collaborative Camera Apps
The DSPO Mobile AppLet Multiple Users Capture and Share Images
<
22
Live Snowboarding Videos
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
<
21
Millennial Lifestyle Platforms
Millennial Lifestyle Platforms
The Bustle Mobile App Appeals to Female Pop Culture Fans
<
20
Intimate Musician Videos
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
<
19
Cross-Platform Reality Shows
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
<
18
VR Action Movie Experiences
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
<
17
Interactive Interstellar Events
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
<
16
Free Telecommunication Apps
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
<
15
Rapid Photo Book Apps
Rapid Photo Book Apps
The TripPix App Lets Millennials Quickly Create Nifty Photo Books
<
14
Interactive Fashion Lounges
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
<
13
Collaborative Video Sharing Apps
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
<
12
Live Streamed Keynotes
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
<
11
Stylish Lifestyle Apps
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
<
10
Social Media Presidential Campaigns
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
<
9
Immersive Horror Videos
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
<
8
Revolutionary Live Streaming Apps
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
<
7
On-Demand Interactive Events
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
<
6
Livestreaming Fashion Channels
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
<
5
Dating App Marketing Campaigns
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
<
4
On-Demand Ice Cream Trucks
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
<
3
Artistic Beauty Platforms
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
<
2
Private Broadcasting Apps
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
<
1
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
<