When examining Fourth of July marketing that is both inventive and engaging, UrbanDaddy's interactive fireworks guide comes to mind. The lifestyle and media company shared the guide with NYC readers right before Independence Day last year and choose to market themselves in a way that was non-traditional.
Their interactive fireworks guide gave readers a map of the best viewing spots in New York City and suggested a myriad of locations across the urban capital. Whether planning to host a viewing party in their neighbourhood or across town, city dwellers were able to reference the interactive map when planning their Fourth of July celebration.
Known for its millennial appeal, UrbanDaddy features style, food and drink recommendations and in this case proves that Independence Day tips don't only appeal to a suburban market.