This cluster of unforgettable award show moments provides the real reasons we tune in, in record numbers, to the Oscars, MTV Video Awards and the Grammys. Who cares who wins? Half of the time we don't watch the TV show, haven't seen the movie or listen to the music that has been nominated. What you really want to see is Kanye's stage-crashing, Britney's comeback, Gaga's performances and the red carpet fashions--or whether Brad and Angelina will actually show up. From stage crashers to celebrity fights, these award show moments are definitely ones to remember.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 47%
Freshness 8%
