For the 2010 Oscars, Vera Famiga gets almost swallowed up by fabulous magenta waves. The ruffled waves stop short at her bust, so on-lookers can appreciate the actress' beautiful complexion and stunning blue eyes.
The vast amount of berry-colored ruffles added drama to the Marchesa gown, which made the actress stand out on the red carpet. This frock is absolutely bold and daring, so no wonder it made such waves at the event.
Implications - DIG DEEPER. WHY IS THIS MORE IMPORTANT NOW THAN EVER?
Products infused with glamorous or elaborate qualities will likely appeal to many consumers within the population's female demographic. This group of consumers will likely appeal to those products that enable them to feel feminine and beautiful.