Pendants for Beloved Pets

Mickey Rourke Wears Custom-Made Loki Piece to Academy Awards

Mickey Rourke walked the red carpet at these past Academy Awards wearing his heart on his sleeve--or rather, around his neck. Loki, Rourke’s beloved Chihuahua, passed away just a short time before the awards show. Upon hearing the sad news, New York-based designer Betina Wassermann (who recently lost a furry companion herself) created the piece and sent it to the grieving actor. 

To Wassermann’s surprise, she received a personal thank you from Rourke, who was evidently touched by the kind gesture. The pendant is made by soldering an image between two pieces of glass with a lead-free solder.

Wassermann makes pendants to order via her Etsy shop. They are double-sided, which allows the wearer to display two images. As of now, the jewelry designer makes all pieces herself by hand.

Custom-made Jewelry
Opportunity for jewelry designers to offer personalized and unique pieces for customers mourning the loss of their pets.
Emotional Accessories
Growing demand for accessories that allow individuals to commemorate and display their emotional connections to loved ones, including pets.
Handcrafted Artisanal Jewelry
Emerging market for handcrafted and artisanal jewelry as consumers seek one-of-a-kind pieces with sentimental value.

Who This Affects Most

Jewelry Design
Jewelry designers can tap into the market of custom-made accessories for pet owners seeking sentimental pieces.
Memorial Products
Opportunity in the memorial product industry to create accessories that help individuals cope with the loss of loved ones, including pets.
Craft and Artisanal
Artisans and crafters can cater to the increasing demand for handcrafted jewelry that holds emotional significance for customers.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 25%
Freshness 8%