When you think of Russia, what comes to mind? Matryoshka Russian nesting dolls? Fur hats? Russian roulette? Dancing bears? Russia has a lot more to offer.
From time to time we like to look at certain regions of the world and the budding innovations from that place. Today we've chosen Russia.
This slideshow highlights the most interesting, oft obscure, trends we've spotted in Russia.
Implications - Traveling is a luxury that most in the general public cannot afford, so there will always be a market for products designed to make people feel culturally educated and divers. These products, particularly those purchased as souvenirs from loved ones who did visit these places, make consumers feel a part of the greater global picture.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 51%
Freshness 8%
