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Moscow Millionaire Fair

Swarovskied Mercedes, Private Jets, Luxury Properties

— November 25, 2007 — Luxury
If you were rolling in more dough than you knew what to do with, it might be worth checking out the third annual Millionaire Fair. It's currently being held in Moscow, showcasing all the glitz and glam the world has to offer for those needing suggestions on how to spend. On display is everything from the Swarovski-encrusted Mercedes featured in the gallery to 15,000 euro gold and diamond mobile phones and luxury properties and estates around the world.

No event bringing in the world's most affluent would be complete without fine wine, and no Russian shindig is complete without, you guessed it, vodka! Both sophisticated sippers were offered to attendees of the event; considering the admission charge was only $42, it's a pretty good deal for those looking to booze and schmooze with the rich and famous.

The man behind it all, Yves Gijrath, has made it his mission to let those who can afford it live their lives in style.

"The development of taste takes a lot of time," Yves told BBC.

"First of all, taste is very personal. Secondly, the Russians when they take out a wine card they always pick the most expensive one, and they think it's the best. Well, it's not. That's why we are here - explaining the stories behind the brands, explaining what luxury is all about. It's not only about what's expensive."

No, no. It's about the ridiculously, disgustingly expensive and stylish, but only that which will enhance your life or please your wife.