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50 Fashion Campaigns With Iconic Figures

When Models Stay At Home

— February 19, 2009 — Celebs
Actors, actresses, musicians, classic movie and music icons, TV celebrities, eccentric performers and even cartoon characters seem to be a more recurrent choice in fashion campaigns for fashion and cosmetic brands. From luxury brands like Louis Vuitton or Balenciaga, to more affordable brands like Pepe Jeans or Mango, celebrities are often chosen over models.

Although fashion brands have always been associated with celebs, this is a trend that has been growing over the last few years and is far more common nowadays.

Artists, especially cinema and TV stars, create a more direct connection with the viewer than supermodels. Perhaps it’s due to a role that we identify with or for a more approachable beauty than the intangible figures of supermodels. The campaigns are also more effective when there is an immediately recognizable figure in the ad - be it the hilarious Dame Edna or the charismatic Keith Richards, sexy Josh Hartnett or glamorous Erykha Badu.

Here are some of the best fashion campaigns with old, new and possibly upcoming icons!
5.2
Score
Popularity
Activity
Freshness
49
Actress to Model
Actress to Model
Kylie Minogue For TOUS
<
48
Swearing Spokeswoman
Swearing Spokeswoman
Diane Keaton Drops F Bomb for L'Oreal
<
47
Ads With Classic Couples
Ads With Classic Couples
Goobers Compares PB & J's to JFK and Jackie O
<
46
Designer TV Spots
Designer TV Spots
Matthew McConaughey for Dolce & Gabbana
<
45
Chanel's New Ads
Chanel's New Ads
Keira Knightly For Coco Mademoiselle
<
44
Robotic Models
Robotic Models
Charlotte Gainsbourg for Balenciaga
<
43
Chanel Cruise Collection
Chanel Cruise Collection
Featuring Rinko Kikuchi
<
42
Victoria Beckham Gets Goofy For Campaign
Victoria Beckham Gets Goofy For Campaign
Marc Jacobs Ads II
<
41
Glamvertising in Hitchcock Inspired Ads
Glamvertising in Hitchcock Inspired Ads
Christina Aguilera for Stephen Webster
<
40
Heritage Marketing
Heritage Marketing
Foster Grant Uses Senior Raquel Welch to Promote Glasses to Old People
<
39
Chanel Eau Premiere
Chanel Eau Premiere
No. 5 Re-Vamped
<
38
Celeb Watch Models
Celeb Watch Models
Charlize Theron For Breil Milano
<
37
BeBe Celeb Star
BeBe Celeb Star
Eva Longoria for Sportswear
<
36
Fellini-Inspired Ad Campaigns
Fellini-Inspired Ad Campaigns
Katie Holmes Plays With Fire For Miu Miu (UPDATE)
<
35
Boomers in Print Campaigns
Boomers in Print Campaigns
Jerry Hall Sizzles in Ads for Chanel Accessories
<
34
Leggy Marc Jacobs Ad
Leggy Marc Jacobs Ad
Victoria Beckham In A Bag
<
33
Big Bird-Inspired Cosmetics Ads
Big Bird-Inspired Cosmetics Ads
Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign
<
32
Kirsten Dunst For Miu Miu
Kirsten Dunst For Miu Miu
Ad Campaign Spring/Summer 2008
<
31
Core Value Ad Campaigns
Core Value Ad Campaigns
Sean Connery Goes Back to Basics for Louis Vuitton
<
30
Louis Vuitton Journeys Campaign
Louis Vuitton Journeys Campaign
Celeb Shots by Annie Leibowitz
<
29
Cross-Dressing Brand Reps
Cross-Dressing Brand Reps
Dame Edna Launches Limited-Edition MAC Cosmetics Collection
<
28
China Doll Gladiator Fashion
China Doll Gladiator Fashion
Jennifer Connelly for Balenciaga
<
27
Superstar Fashion Ads
Superstar Fashion Ads
Madonna in Louis Vuitton 2009 Campaign (UPDATE)
<
26
Deja Vu Ads
Deja Vu Ads
Claire Danes Strikes a Drew Barrymore for Gucci Jewelery
<
25
Celebrity Jewelry Models
Celebrity Jewelry Models
Sharon Stone for Damiani
<
24
Unexpected Ad Campaigns
Unexpected Ad Campaigns
Lindsay Lohan Dons Jeans and Streetwear for Fornarina
<
23
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
<
22
Scarlett Johansson Ties Up with Reebok
Scarlett Johansson Ties Up with Reebok
<
21
Mixing Cinema & Advertising
Mixing Cinema & Advertising
Intimissimi Lingerie Featuring Monica Bellucci
<
20
Ad Ban Lifted
Ad Ban Lifted
Eva Mendes Calvin Klein Obsession Ad Now on Web
<
19
Eau de Pop Stars
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
<
18
Father Daughter Ads
Father Daughter Ads
Sophia & Francis Ford Coppola for Louis Vuitton
<
17
Screen Siren Cosmetics Ads
Screen Siren Cosmetics Ads
Scarlett Johansson Channels Marilyn Monroe for Dolce & Gabbana
<
16
Soccer Players as Strippers
Soccer Players as Strippers
David Beckham Shows Armani He Has Balls
<
15
Disco Meets Bohemian Chic
Disco Meets Bohemian Chic
Ashton Kutcher in Pepe Jeans London S/S 08
<
14
Tattoo Inspired Makeup
Tattoo Inspired Makeup
Kat Von D Promotes Badass Cosmetics For Sephora
<
13
Jane Fonda Hair Spray
Jane Fonda Hair Spray
L'Oreal Launching Co-Brands With Burned Out Celebs
<
12
Celebrity Perfume Ads
Celebrity Perfume Ads
Josh Hartnett in Emporio Armani Diamonds for Men
<
11
Spouse Underwear Campaigns
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
<
10
Racist Photoshopping
Racist Photoshopping
L'Oreal Denies Whitening Beyonce
<
9
Punk Hello Kitty Couture
Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
<
8
Hip Hop Models
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
<
7
Dior's Fairytale Inspiration
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
<
6
Teens in Lingerie Ads
Teens in Lingerie Ads
Peaches Geldof and Daisy Lowe for Agent Provocateur
<
5
Rocker Chic Matte Nail Polish
Rocker Chic Matte Nail Polish
KO Flatte by Knock Out Cosmetics For Girlie Goth Nails
<
4
Re-Appearing Celebrity Hair
Re-Appearing Celebrity Hair
Jude Law No Longer Balding in Dior Homme Sport Ad
<
3
Hippy Cowboy Fashion
Hippy Cowboy Fashion
Ashton Kutcher for Pepe Jeans London Fall 2008
<
2
Fantastic Femmetographers
Fantastic Femmetographers
Alice Hawkins is a Master of Provocative Photography
<
1
Curvier Underwear Models
Curvier Underwear Models
Eva Mendes for Calvin Klein Seductive Comfort
<