Alice Hawkins is responsible for Maggie Gyllenhaal’s sexy Agent Provocateur ads. She’s only 28 years old and has already worked with all the major models such as Gisele Bündchen and rock stars like Marilyn Manson. She also works for big-time magazines like ID, Harper’s Bazaar and Arena.
Alice Hawkins is a rock and roll photographer who “looks like Dolly Parton and likes to hang out with gangsters, showgirls and topless models,” as she says.
Implications - Sex appeal is a way to instantly make a product more appealing. Modern consumers are looking for items that contain an aspect of sensuality in order to explore different sides of themselves.