The Oscar nominated actress Rinko Kikuchi is the latest actress to act as the face of Chanel, following the steps of Keira Knightley, Nicole Kidman, Vanessa Paradis and Diane Kruger.
The actress, best known for her role in Babel, was photographed by Karl Lagerfeld for Chanel's cruise 2007/08 handbag collection.
"She has real power in her gaze, and an enormous potential to be a great actress. She can look at you with childlike naivety, then suddenly become a mysterious woman," Lagerfeld said of Rinko.
The campaign, which was shot in Paris last June, features Rinko posing in a shop window and clasping various bags by her side. Included was an extravagant model in white alligator and diamonds, only 13 of which were made.
The adverts will appear in fashion and style magazines as of November.
Key Themes Behind This Trend
- Celebrity Endorsements
- Opportunity for brands to collaborate with popular actors and capitalize on their fame and influence.
- Luxury Fashion Campaigns
- Opportunity for high-end fashion brands to create captivating campaigns featuring renowned actresses and models.
- Limited Edition Collections
- Opportunity for brands to create exclusive and highly desirable products that cater to the luxury market.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to collaborate with celebrities and create buzz around their brand.
- Luxury Accessories
- Opportunity for luxury accessories brands to showcase their products through high-profile campaigns.
- Publishing
- Opportunity for fashion and style magazines to feature exclusive campaign advertisements and attract readers.
