Gucci is sticking to Hollywood models for its new jewelery ad campaign. After having Drew Barrymore as the face of its previous campaign, the new Gucci Jewelery ads feature fellow movie star Claire Danes.
In addition to the Hollywood factor, Gucci must have been very happy with the results of the Barrymore campaign, because the new ads could very easily have been from that same shoot.
We could argue that the hair do and "jewelery on naked skin" art direction might not be avoidable, as they work well for such campaigns. But why use the same background and lighting? I mean, they are spending money on photographers, locations, make-up and a new face, so why not make the new ads look different?
Deja Vu Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Value-Focused QSR Deals
Repurposed Produce Condiments
Portable Aluminum Smoker Grills
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.