Wow, either this is a stroke of marketing genius or a backfire. After Victoria Beckham was listed as number one on Blackwells' Worst Dressed List, Marc Jacobs released photos of her for the new Spring 2008 ad campaign. At least she had some fun with the photo shoot. She's always so stern. Is this a change in personna back to the former Posh we loved?
Implications - Corporations can create a buzz around new product lines by using a celebrity to create avant-garde advertising. By using unconventional advertising means, corporations can attract the interest of fans, critics, and journalists seeking to understand the point or idea behind the campaign. This increased awareness puts the corporation's in the minds and mouths of a wide cross section of consumers.