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Ashton Kutcher in Pepe Jeans London S/S 08

— April 30, 2008 — Pop Culture
Actor Ashton Kutcher goes back to his modeling roots as the new face of Pepe Jeans London in their spring/summer 2008 ad campaign.

The campaign, which was shot by David Sims, features a rocked out Ashton in an edgy style that is rather a departure from Pepe’s previous Sixties aesthetic. Canadian super model Daria Werbowy is also featured in the campaign.

I love the style and color manipulation of the shoot, it adds a cool touch to the clothes. The campaign is featured in numerous magazines including British Vogue, V, GQ and Dazed & Confused.

Check out recent Kutcher magazine features:

Trend Themes

  1. Disruptive Fashion Ads — New ad campaigns using edgier styles and color manipulations can lead to more attention and desire for clothing brands.
  2. Celebrity Modeling Revival — Celebrities modeling for fashion brands can revive interest and revamp the brand's image.
  3. Rock and Roll Fashion — Incorporating rock and roll style into fashion can appeal to a wider audience and create new opportunities for clothing brands.

Industry Implications

  1. Fashion — Fashion brands can benefit from new ad campaigns featuring rock and roll style and the collaboration with celebrity models.
  2. Entertainment — More celebrities can collaborate with fashion brands to promote a new style, refreshing the industry and revitalizing the idea of fashion modeling.
  3. Media and Advertising — Through creative advertising using celebrity models and edgier styles, fashion brands can increase engagement and drive sales.
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