The fascination with hippie culture is alive and well and the collection of funkadelic retro finds here illustrates the "forever young" spirit that marked the love and peace generation.
From hemp houses to fashion redux, hippie culture seems to have made a long-lasting impression, one that has inspired a lot of groovy people to borrow a little soul from the past in order to do their new 'own thing.'
Implications - The styles and values of hippies from the 60s are iconic and celebrated, and many of the subcultures they inspired still exist today. These hippie values have transcended to many consumers in subsequent generations whose fascination with the culture of that period extends to consumption of certain artworks and fashions.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 42%
Freshness 8%
