Both the men's and women's Etro Spring/Summer 2010 ads feature the luxury label's colourful prints and bohemian chic aesthetic. Featuring models Heidi Mount, Jonatan Frenk and Branimi and Damir Vladusic, the campaign maintains a luxury-folk atmosphere.
Mount appears with generous backlighting and windswept hair in multi-hued, printed paisley outfits and accessories while the men indulge in a little less movement for the Etro Spring/Summer 2010 ad campaign.
Implications - When considering a particular direction to go with print advertising, branding or product packaging it is important to consider the timing of your product or services release. Each particular season brings with it appealing color pallets, prints and designs that have proven to be more embraced by consumers.
Key Themes Behind This Trend
- Colorful Prints
- Opportunity for brands to incorporate colorful prints in their advertising, branding, and packaging to attract consumers.
- Bohemian Chic Aesthetic
- A chance for businesses to tap into the bohemian trend and create products or services that align with this aesthetic.
- Seasonal Design Trends
- By staying up to date on seasonal color palettes, prints, and designs, companies can ensure their visual communication resonates with consumers.
Where This Applies
- Fashion
- Fashion brands can create collections and campaigns that feature colorful prints and embrace the bohemian chic aesthetic.
- Advertising
- Advertising agencies can help businesses incorporate seasonal design trends in their print and digital advertisements.
- Packaging
- Brands can update their product packaging to reflect the latest seasonal design trends and appeal to customers.
