Both the men's and women's Etro Spring/Summer 2010 ads feature the luxury label's colourful prints and bohemian chic aesthetic. Featuring models Heidi Mount, Jonatan Frenk and Branimi and Damir Vladusic, the campaign maintains a luxury-folk atmosphere.
Mount appears with generous backlighting and windswept hair in multi-hued, printed paisley outfits and accessories while the men indulge in a little less movement for the Etro Spring/Summer 2010 ad campaign.
Implications - When considering a particular direction to go with print advertising, branding or product packaging it is important to consider the timing of your product or services release. Each particular season brings with it appealing color pallets, prints and designs that have proven to be more embraced by consumers.