Gucci has unveiled their Spring/Summer 2009 ad campaign by photographers Inez van Lamsweerde and Vinoodh Matadin.
And just like the Burberry and Bebe spring ads, the Gucci campaign takes place in a sunny garden of sorts.
The campaign features models Lily Donaldson, Natasha Poly, Abbey Lee, Elsa Hosk, and Jonathan Frenk.
Implications - Companies like Gucci thrive by cultivating youthful sophistication in both their products and their advertising. Consumers young and old look to campaigns such as this in order to gauge where the future of fashion is headed, and any company looking to stay ahead of the curve would do well to take note of the way they achieve this ultimate result.