Category
Marketing
Fan Immersion
Trend cluster
Pinocchioism
Inanimate objects come to life to the delight of consumers.
Category
5.0
Trend score
Trend
What is the Pinocchioism trend?
Pinocchioism: As technology advances and consumers attention spans shrink, it becomes harder to advertise without some level of novelty. Bringing inanimate objects to life through augmented reality provides this novelty while simultaneously adding a sense of fantasy to a consumer's (otherwise mundane) day.
Trend themes
Themes within the Pinocchioism trend
Three behaviours holding the trend together01
Augmented Reality Advertising
Business professionals can explore the use of augmented reality to provide unique and entertaining user experiences to promote products and services
02
Artificial Intelligence Customer Service
Business professionals can consider implementing artificial intelligence customer service tools to improve customer interactions and personalize support
03
Virtual Reality Shopping Experience
Business professionals can leverage virtual and augmented reality technology to create immersive shopping experiences that engage customers and increase brand awareness
Industry implications
What the Pinocchioism trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can benefit from implementing augmented and virtual reality shopping experiences, as well as artificial intelligence customer service tools that enhance their customers' experiences and satisfaction
For
Advertising Industry
Advertising companies can consider using augmented reality ads to provide interesting and novel promotional campaigns for their clients
For
Technology Industry
The technology industry can benefit from developing and innovating new virtual and augmented reality technology as well as artificial intelligence tools for various industries
Trend signals
Trend signals for Pinocchioism
Trend score 5.0 out of 10, from popularity 84%, activity 59%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pinocchioism trend
7 featured examples from Feb 15, 2013 to Apr 16, 2015Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores.
CategoryMarketingAndroid Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
Integrating human-like androids as shop assistants can provide retail stores with a competitive advantage by offering a more personalized, adaptive, and cutting-edge customer serv…
CategoryTechVirtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
Fashion retailers can take advantage of augmented reality technology to enhance the in-store shopping experience and attract more tech-savvy customers.
CategoryFashionVirtual Customer Service Reps
This Artificial Intelligence Customer Service Tracks Emotions
The AI industry can explore the development of emotion-reading customer service tools to improve customer satisfaction.
CategoryTechSimulated Shop Assistants
Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
Cosmetics brands can incorporate virtual shopping assistants to improve customer engagement and showcase their products.
CategoryMarketing
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The retail industry can explore the integration of movement-mimicking mannequins to enhance visual merchandising and customer interaction.
CategoryTech
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
Opportunities for advertising agencies to create innovative and engaging campaigns using augmented reality and interactive technologies.
CategoryMarketing
